Farm Fresh Privacy Notice

Farm Fresh, its subsidiaries and affiliates and any other directly controlled entities as may exist from time to time and their web presence via the domain ekrushak.com – Farm Fresh and any other domains created from time to time, hereinafter referred to as ‘ – Farm Fresh’, ‘we’, ‘us’ or ‘our’ is committed to respect your privacy and choices. The statement highlights our privacy practices regarding Personal Information that we collect and store through this website and for the Personal Information that you provide us while interacting with us on our website (this “Site”) and participating in our events and campaigns.

1. Personal Information that we process

For the purposes of this privacy notice, ‘Personal Information’ is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is in possession of   – Farm Fresh.

In general, you may browse our website without providing any Personal Information about yourself. However, we collect certain information such as name, mobile number, address.

Personal Data that you provide via our website, including information you provide through forms on this Site e.g. name, email address, designation and company.

Information about your computer and about your visits to and use of this Site, such as your Internet Protocol (IP) address, demographics, your computers’ operating system, and browser type and information collected via cookies.

Cookie related details are provided in the Cookie Policy below.

2. Use of your Personal Data

We use your Personal Data for the following purposes:

• To provide better usability, troubleshooting and Site maintenance;
• To understand which parts of this Site are visited and how frequently;
• To provide access to desirable content based on your preferences;
• To process job applications (more details about which are available on corresponding portals of this website);
• To provide information and services as requested by you;
• To assess queries, requirements, and process requests for products and services;
• To assess queries, requirements, and process requests for products and services;
• To perform client communication, service, billing and administration;
• To conduct data analysis;
• To run marketing or promotional campaigns;
• To create brand awareness;
• To provide better services and generate demand;
• To market products and services based on legitimate business interest under the applicable law;
• To conduct processing necessary to fulfill other contractual obligations for the individual.

3. Legal basis for processing Personal Data

We process your Personal Data when it is in the legitimate interests of Farm Fresh in connection with marketing, sales, promotion of services which we provide, or which are procured using our services and to improve and enhance the range of those services and offerings. We process your Personal Data in the following circumstances:

‍Communication:
We may use your Personal Data to administer and provide services you request or have expressed an interest in, to communicate with you in case of customer support, to process transactions, for sending newsletters, updates and promotional materials, for seeking your opinion and feedback and personalize and/or tailor any communications that we may send you.

Advertising:
‍We may use your Personal Data to carry out advertising and market research based on behavioural metrics, geo-location data, demographic data and marketing preferences we capture. We may permit certain third-party companies to help us tailor advertising based on use.

Activity Tracking:

‍We may use your Personal Data to track your activity on our digital platforms and personalize and improve your experience. This can be used to create an individual profile for you so that we can understand and respect your preferences or for profiling purposes to enable us to personalize and/or tailor any marketing communications that you may consent to receive from us.

Optimisation:
‍We may use your Personal Data to operate, improve and maintain this Site, to prevent fraud and abuse.

Data Sharing:

We may use and share your Personal Data with third parties with whom we have contractual relationships. For example, we may connect you with our empaneled repairer or broker for processing of claims.

4. Legal basis for processing Personal Data

Farm Fresh does not share your Personal Data with third parties for marketing purposes without seeking your prior permission. We may share your Personal Data within:

• Farm Fresh;
• Business partners;
• Service vendors;
• Authorized third-party agents; or
• Contractors

For transfers to Farm Fresh associates, group companies and service providers outside the EEA, we use standard contractual clauses or rely on controller-processor contracts entered into with the service providers.

5. Use of Cookies:

Farm Fresh and all its subsidiaries and affiliates including any directly controlled entities as may exist from time to time (collectively referred to as “Farm Fresh” in this policy, “we”, “our”, “us”) are committed to protect the privacy and security of your personally identifiable information. This cookie notice (“Notice”), together with Farm Fresh’ website privacy policy makes you aware of how, where and why we are using your personal information.

‍PURPOSE:
‍We use cookies and other technologies to ensure that any person who uses our website gets the best possible experience. In this notice we have provided detailed information about how and when we use cookies.

‍APPLICABILITY:
‍This notice applies to all individuals visiting our website and to all the information that is collected through cookies.

‍TYPES OF COOKIES USED: Majorly we use two types of cookies:

‍Permanent cookies: Farm Fresh cookies helps us recognise you as an existing user, so it’s easier for you to return to our website without signing in again. After signing in, the persistent cookies stay on your browser and will be read when you return on to our sites. These remain on your computer/device for a pre-defined period of time.

‍Session cookies:

‍Session cookies only last for as long as the session exists (they get erased when the user closes the browser). These are either:

‍First-party cookies –

set by the web server of the visited page and share the same domain.

‍Third-party cookies – stored by a different domain to the visited page’s domain. This can happen when the webpage references a file, such as JavaScript, located outside its domain.

‍USE OF COOKIES:

‍We use personal information captured through cookies to make your interaction with us faster and more secure. They may be used for the following purposes:

‍Cookies allow our websites to remember information that changes the way the site behaves or looks, such as your preferred language or the region you are in. Remembering your preferences enables us to personalize and display advertisements and other contents for you.

‍Cookies enable the website to work efficiently. Based on such cookies, we are able to deliver services that a website visitor expects, like navigating around web pages or accessing secure areas of the website.

‍Advertising–
We use cookies to make advertising more engaging to our users. Some common applications of cookies are made to select advertising based on what’s relevant to you, to improve reporting on campaign performance and to avoid showing ads you would have already seen. Cookies capture information about how you interact with our website, which includes the pages that you visit most.

‍Communication:
We may use information collected via cookies to communicate with you, for sending newsletters, seeking your opinion and feedback and providing you services and promotional materials.

‍Analytics and Research: We may use cookies to better understand how people use our products/services so that we can improve them.

‍DISABLING COOKIES:

If you do not want to receive cookies, most browsers allow you to control cookies through their setting preferences.

‍UPDATING COOKIE SETTINGS:

You may use the cookie settings link to change your cookie preferences henceforth.

ANALYTICS TOOLS:

‍We use various analytics tools and third-party technologies including Google Analytics to collect and analyze cookies. We have contractual relationships with these third-party analytics companies, who collect this information may combine this information with other information that they already have independently collected from other websites. Many of these companies collect and use information under their own privacy policies.

YOUR PRIVACY RIGHTS AND WHO TO CONTACT: We will respect your legal rights in relation to your data. For details of the rights available to you, refer to our website privacy notice. In case you have any questions, comments or concerns about this notice or wish to exercise any of the above-mentioned rights, you can contact info@ekrushak.com

CHANGES TO THE NOTICE:

We reserve the right to update or change this notice at any time, and we will provide you with the updated Notice when we make any substantial updates at the earliest either through email or by providing a prominent notice of change on the website. You should check the Notice periodically. Your continued use of the website after we post any modifications to the Notice on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Notice.

6. Access, correction, objection of your Personal Data:

Subject to the local legal requirements, you have the right to access, correct, delete or transfer your Personal Data that we hold, including your profile and preferences. You also have the right to object to certain processing and, where we have asked for your consent to process your Personal Data, to withdraw this consent. Where we process your Personal Data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your Personal Data. Specifically, in certain circumstances, you have the following personal data protection rights:

The right to be informed: As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.

The right to access, update or to delete the personal information we have on you.

The right to be forgotten. Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.

The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

The right to withdraw consent. You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You can assert your rights in the corresponding sections by contacting us at info@ekrushak.com

7. Security of your Personal Data

Farm Fresh intends to protect your Personal Data and to maintain its accuracy, and we implement reasonable administrative, physical security, and technical controls in order to safeguard your Personal Data from unauthorized access, use and disclosure.

8. Retention of your Personal Data

Personal Data will not be retained for a period more than necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required by law or for directly related legitimate business purposes.

9. Partner Websites

Farm Fresh provides links to third-party websites and services. However, Farm Fresh is not responsible for the privacy statements, practices, or the contents of such third-party websites.

10. How to contact us

If you have any questions regarding our privacy practices or this privacy notice, please contact us at  info@ekrushak.com

11. Updates to this Privacy Notice

Farm Fresh may change the data privacy practices and update this privacy statement as and when the need arises, and the same will be made available on the website.